Gentlemen: the ads for the re-launch of the 'Purple Label' line from Ralph Lauren have been out for the past three months. I found this synthesis of the campaign this morning and figured, if it's good enough to be cut + pasted into my "Style Guide," it's damn well good enough for the web. Enjoy.

Thursday, June 21, 2012
Wednesday, June 20, 2012
"ekphrastic men: an expanded rumination on the hipster"
The June issue of Gentlemen’s Quarterly features the new
Ketel One Vodka ads, models in white linen suits, and recommendations for parted
haircuts and colorful socks with ravens (the latter I already owned). Such
visuals adduce the temps of summer are now upon us. Thus, I have been prompted
to expand my analysis of the hipster just in time for summer backyard soirees,
the sixty-ninth anniversary of the Zoot Suit Riots, and for the unveiling of
the new American Apparel khaki short for men (brace yourselves, gentlemen: the
thigh is back).
Like modernism,
tracing the origin and terminus of la
hipster is directly proportional to the version one is interested in
exploring or perpetuating. There are many hipster-doms in the temporal realm of
modern life and each inhabits a different spatial relation to mainstream
culture. A postcolonial-structuralist read on the hipster might take John
Leland’s approach and equate all ‘hip’ movements with one hundred years of West
African semantics and designations of a counter-culture in urban America. For
this read, Leland’s hip: a history does
a fantastic job. A poststructuralist rumination on power and subject formation
a la Foucault might find great material in beginning a search for the American
hipster in US policies on the home-front during the world wars. The beats and
Hollywood would figure prominently in such a read, as well as McCarthyism and a
nation’s egocentric need to define itself (relative to other nation-states)
through gender and self-fashioning.
In my own work, hipster
is a phenomena best reached and exegeted by the Frankfurt School’s
neo-Marxist contemplation of the ways in which media coverage of world events
become integrated into human systems and then performed through culture. As
such, the avant-garde responds immediately to the mainstream and vice versa,
creating a cycle of visually-performative feedback. In this essay, the era of
the hipster –as I define it – is coterminous with media coverage of the release
of Nelson Mandela from prison in 1990 and the continued broadcast of the events
of September 11, 2001. Television shows
like “Freaks and Geeks,” “Saved by the Bell,” “Felicity,” “Daria,” “Celebrity
Death Match,” and “Doug” proved just as integral to the hipster-subjectivity as
films like Titanic. Monica and
Brandy’s wistful, half-hearted throw-down in “The Boy is Mine” typified the
half-hearted attempt of hipsters to embrace even fights over a good man by a
good woman. Furthermore, while I would not go so far as to proclaim that the
hipster is dead, I would say that, in my estimation, the hipster is now in its
second or third generation, and should be called la hipster ironica. Like the writers of the beat generation who
were either dead, drunk, or living in California as part of the San Francisco
renaissance (and hip to new thrills and new politics) by the time On the Road was published in 1957
(leaving the mean streets of NYC to their black-stocking and beret-wearing
“beat-nik” siblings) the original late twentieth-century hipsters have joined
their brothers and sisters in the land of Bobos[1]
In my recent
article-cum-post-cum rant, “The Hipster, the Popinjay, the Dandy, the Aesthete,”
I proffered that the hipster was the younger sibling of the late
twentieth-century grunge set for whom ‘authenticity’ became the asset to be cherished.
Viscerally affected by the media representations of major world events (i.e.
the fall of the Berlin Wall, Mandela’s release, the Clintons leaving Air Force
One hand in hand post Lewinsky, 9/11), the hipster became a twice-removed, doubled
reflection of the times: a strange ekphrastic representation of the televised image
of the sublime. Unlike their grandparents who witnessed the broadcast of the
atomic bomb and whom, in the words of John McClellon Holmes, became beat “face[s] which could only be deemed
criminal through an enormous effort at righteousness […] Bright, level,
realistic, challenging,”[2] the hipster hid all of
his/her angst and questioning within a disaffected, devil-may-care intellectual
façade, chanting, I shall not want or
rather, I shall not show that I want. The
hipster of today-‘ the ironic hipster’ – is equally effected by media representations
of events; however, WiFi and broadband have made this stimulation constant,
with little time for digestion or comparison. The irony of the age of the
ironic hipster is that dis-affection for the latter generation stems more from
a physical inability to process rather than a sense of distrust. How can one
trust anything that is not explained, that moves too fast to even purport
itself as truth?
What connects these
two or three generations of the hipster are there inability to fathom utopian
harmonies. From their birth, the hipster has never experienced peace-time
activity, and, as such, remains a product of the postmodern sensibilities of
anti-truth and declension narratives. Wars and rumors of wars abound—domestic,
international, and broadband. The V-neck-tee-wearing, scrawny (but toned) man
who collects soul records, the grown woman who looks like a twelve-year old boy
with just as much vitriol against the world, the beefy, tatted flannel-draped personage,
with the smartphone and the bangs, and the beard are all typologies and
material emblems of a yearning for a “good ole days” that never existed. The
hipster is a mirage, a visualization which calls into question the very notion
of a future worth investing in or sticking around for. Even the bringing back of the horn-rimmed and
black plastic eyewear of the Fifties and Sixties reflects the centrality of
distorted visions of reality to the movement. Or, put another way (as my friend
Matthew attests) the hipster has been disaffected so long that dis-affectation
has circled into an emotion all its own.
Enclaves such as Bushwick,
Williamsburg, Providence, Silver Lake, Portland, and the Red Line of Chicago
attest that for the first time in sartorial history, hipsters of either
generation equal a collective that draw little excitement in consuming (and
buying) into the bourgeois class but
prefer, rather, to sculpt out of the
commodities privilege has denounced an effigy, or false god, to whom they can
belong. Using their own bodies as the canvas onto which tattoos, hair, and
cosmetic accessories can be collaged and inked, the hipster’s life is a form of
critique of the ‘real’ of the culture industry. What is real? What is true? Nothing. So then, what is the narrative?
Everything is sooo meta! Opinionated ennui is the religion of the hipster
because boredom and distrust prove authentic in their constructed-ness. Opinion
for the hipster is sacrosanct as fact cannot be trusted and may not exist but
affect (no matter how misguided) is, at least, part of one’s subjecthood, and
therefore, tactile and inherently critique-able. While a hipster will not
sanction a friend for having the wrong opinion, they will curl their lips and
sneer if a person has no opinion.
Baudrillard’s
“Simulacra and Simulation” can be used here as a lens through which the
hipster’s negotiation of urban life becomes plain. As Baudrillard attests, "The simulacrum [system of signs] is never that which conceals the truth--it is the truth which conceals that there is none. The simulacrum is true." In other words, the hipster is composed of a system of both interrelated and non-correlative signs that simulate both the inaccuracy and the nonexistence of truth, rather than the beat generation, or the lost generation of the Twenties, which merely responded to the idea of truth's non-substantative veracity with malaise. Thus, to be a 'hipster' is to be a visual system of reverse ekphrasis (vis-a-vis Heffernan): a representation in image of a mimetic language of truth which does not exist.
Adorno and
Horkheimer’s formulation of the cultural industry proves central to the hipster
project in the era of irony. The cultural industry has both led young, urban
professionals astray while simultaneously commodifying their image for profit. The
current (or new) hipster functions as its own sign with its own non-correlative
significations to person, place or thing. At this new form of existentialism,
living with mirror-images of the self, hipsters have become a market catered to
by Urban Outfitters, Target, Spencer’s, and the ilk. Instead of “like finding
like” and the lived necessity of such affected pastichios of secondhand and first-rate equipage, tout le monde can don the hipster
‘look.’ Advertisements seem to suggest that one is either part of the
mainstream or a hipster. Yet, in the twenty-first century, twenty-somethings in
either group are marketed to. The hipster is no longer a subculture. The
hipster has become acculturated, discussed, named. Renato Poggioli anticipates
this shift in his The Theory of the
Avant-Garde arguing that it is a natural stage in the capitalist system for
the fringe subculture to become dominant. Thus, when n+1 and the culture cognoscenti of the blogosphere declare ‘ the
hipster is dead’ they do not mean that no one is making their own beer any
longer, or tattooing themselves with needles or passing a wasteland of old meat
packing plants turned lofts and boarded-up warehouses on their McLaren on way
to work , but rather that the hipster now has a sense of itself, that once a
subculture finds a name and a poster-child, it is over…Can someone today move
to Brooklyn, grow a beard, start politicking for a city-wide ordinance on
composting without a sense of self-critical irony? At least asking themselves
how I ‘fit’ into this mode? Probably not. When the hipster became a ‘thing’ it
ceased being an Other and became a lifestyle that people could buy – a sign with significations beyond
itself, meaning nothing.
Americans can now
“buy into” the hipster mode, allowing access to the aesthetic regardless of
locale and income. Such product placement has forced hipster to commit suicide
via the hemlock of successful marketing. Herein lies the pardox: for if the
hipster is not authentic, he or she is nothing. So if the hipster is dead,
finished off during 9/11, or the shunning of Brokeback Mountain at the Oscars, or the end of Daria on MTV, who can lay claim to
authenticity: the now late-thirtysomething original hipster who has a job, a
few kids, and a 401k and has moved to the suburbs for the best Montessori
schools or the twentysomethings who buy their fake gold from American Apparel
(rather than the bodega on 4th Avenue between NYU and Chinatown)? Thus,
the tautology of L’art pour l’art
must be true. For the hipster, art certainly cannot be for anything, or anyone
else. Life, then, does not imitate art but rather constructs new forms of art,
new urban vocabularies from the detritus and secondhand flannels of those who
were supposed to protect the young. Self-fashioning, then, becomes the
anti-affair. Like the Futurists, hipsters are under no illusion of illusion. A
hipster might take forever at his toilet but still emerge looking tired. He
hopes others recognize the ruse. This is why so many hipsters embrace
bisexuality, resisting the categorization of identity politics for as long as
possible, and refuse to hold down a meaningful, monogamous relationship. When
one is under no illusion that there is nothing and no one to trust, how does
one love?
Etymologically, both the late twentieth-century hipster and
the ironic hipster are strange hybrids of the Ivy-League ‘beat’ of the Fifties,
and the Kent State ‘hippie’ of the Sixties. They are well-educated, haute bourgeois, and politically active
to the point of activism or opinionated disaffectation. One could argue that
the hipster would be nowhere if it were not for Wikipedia, independent film,
Prada loafers, and the FIFA World Cup. Hipsters would rather be anywhere than here, are more at home in languages they
do not speak, and in climates of extremes rather than the comfy cubicles of
Wall Street. And while hipsters can be dandies, and some even border on
aesthetes, hipsters will not claim the label of hipster. It is redundant, and
no one cared enough the first time, so why repeat the sentiment?
How can one ‘recognize’ a hipster if the species does not
proclaim itself? Websites such as “My Hipster Kitchen,” “Hipster Puppies,”
“Such a F*cking Hipster,” and memes like “Hipster Ariel” can help. The
following post by Dana A on 17 February 2010 on the tumblr site,
hipsterpuppies.tumblr.com can help us.[4]
rambo's appreciation for the music of r. kelly rapidly evolved from "ironic" to "genuine" to "not at all"
In this instance, disaffection has turned on itself. If we
were to diagram the evolution, it might look something like:
A * B = C àD
àE
Rambo * R. Kelly’s
music = Irony/Scoff/Disaffect àAffect àNon-existence
In which Rambo’s consideration of R. Kelly’s music causes
him ironic nonchalance that grows to actual, genuine emotion toward, which then
becomes disaffect once more. In verbal terms, such a transference might
resemble this imaginary exchange:
A = Rambo
B = the subject of R. Kelly’s music brought up in
conversation by various frenemies:
C = (Rambo): “Dude, what? C’mon. Really? I mean, sure, if we
look at “Trapped in the closet as a metaphor for our time, right?, then, maybe…”
D = (Rambo): “Dude, shut the fuck up, I love this shit. It’s
nutrageous. Been loving it since he appeared in that Aaliyah video, ‘Age Ain’t
Nuthin’ But a Number’”
E = (Rambo): “Wha?? Oh, I’m
sooo over it.”
So let us recount: In the hipster, there is always a bit of
the disappointment….life is shitty, people and things will disappoint, images
and news are updated too fast to be digested so why care? Empathy hurts too
much, why not apathy? A hipster’s irony is the modern dilemma transmogrified
from cultural entertainment into affect. To be hipster (now) is to be unable to
live without any sort of assurance or code of authenticity…the hipster brain
cannot cooperate with the hands or the heart…nothing is without an audience…the
hipster has an internal audience… the subject formation of the hipster is
always meta…there is always a camera watching…always an internet stream
In closing, allow me to pontificate upon a sartorial choice
that leads me to wonder. When did the tank top become a thing? Did I miss out?
Was there a Vogue article I missed,
proclaiming the skinny tank for men comme
il faut? As my friend Matthew and I pondered this, we pointed to MTV’s
reality-television program, “The Jersey Shore” as a probable culprit. Since I
was a child, a week during the summer was spent in Wildwood, NJ, home of one of
the longest boardwalks in the world, the Dragon rollercoaster, the Atlantic
Bookstore, and the middle-class, beer-bellied dude’s tank top. In this
environment, the tank top was the opposite of the farmer’s tan, for the arms
and the neck were fully bared to the raise of the sun and the stars. In solid
colors such as white or black, or with Guns-n-Roses and pirate emblems, the
tank top was the ultimate in anti-white collar wear. “The Jersey Shore” brought
the tank top to the national stage, proudly by characters like The Situation,
Vinny, and Pauly D showing off the tripartite rigors of their modish program:
1) gym, 2) tan, 3) laundry. In their large, moisturized hands, the tank top
went from trashy to ironic parody, from de
rigeur to haute couture, and now,
you can buy semi-respectable, polychrome arm-bearing tanks at Target and
Nordstrom. While middle-class petit bourgeois
tastes have long driven the modes of production and consumption, why must the
ironic hipster embrace such a symbol of anti-elitist-kitsch? Is it the ultimate
in ironic parody? Is it solidarity with the 99%? Is it merely out of comfort in
the summer heat?
If Nietzsche gives us the Apollonian and Dionysian dialectic
of aesthetics, then this current trend of the hipster draws from Daniel
Albright’s formulation of a postmodern relation between Apollo and Marysas: “an
“overdetermination and overemphasis, which may in turn lead to a kind of
ironizing, which may in turn lead to the disaffiliation of the very arts that
are trying to cooperate.”[5]
And while I would not advocate that anyone flay their rival alive, laying their
entrails bare to the elements (as Apollo does to the satyr, Marysas), I would
argue that the tank top might, in some ways, symbolize the demise of even this
current mode of hipster-dom,, or, at least a reorganization of the way fashion
trickles down. If this is the case, then the hipster, in all its forms, truly
has revolutionized American thought and style…An interesting idea indeed.
[1]
See David Brooks’ Bobos in Paradise: The
New Upper Class and How They Got There
[2]
Holmes, “This is the Beat Generation.”
[3]
Jean Baudrillard, “Simulacra and Simulation.” Emphasis mine.
[4]
Once again, I am indebted to Matthew Lukens for sharing his knowledge.
[5]
Daniel Albright, Untwisting the Serpent:
Modernism in Music, Literature, and the Other Arts.
"Notes on the Hipster, the Popinjay, the Dandy, and the Aesthete"
“Notes on the Hipster, the Popinjay, the
Dandy and the Aesthete”
In light of the recent underwear commercial for H&M –featuring a
tatted up, underwear-clad David Beckham—I feel the time has come to put forward
a few lines on the state of male habiliment. While such a study can never be
complete, it is the aim of this author to posit some boundaries between the
categories aforementioned, namely, the Hipster, the Popinjay, the Dandy, and
the Aesthete.
H.
Three years ago, the blogosphere declared: “the hipster is dead!” What
does that mean? Are the culture cognoscenti stating that the era of the
urban-dwelling, beer-brewing, thick-rimmed-optical-wearing, unwashed,
mustachioed tobacco-enthusiasts has played out? Hardly. Rather, the hipster no
longer exists without irony; it is no longer a subculture of twenty-somethings,
but has become a market catered to by Urban Outfitters, Target, Spencer’s, and
the like. Instead of “like finding like” and the lived necessity of such
affected pastichios of secondhand and
first-rate equipage, tout le monde can
don the hipster ‘look.’ Twenty-somethings from Asheville to Idaho Falls can now
“buy into” the hipster mode, allowing access to the aesthetic regardless of
locale and income. Such product placement has forced hipster to commit suicide
via the hemlock of success.
Hipster (in the twenty-first century) was a way for the heartier,
younger siblings of the 1990s grunge set to both connect and distance
themselves from the family. The contemporary hipster was invested with her own
sense of irony post 9/11 and Brokeback
Mountain not winning the Oscar for best film. Authenticity became the buzz word—if the hipster is not authentic,
he or she is nothing. Thus, the tautology of L’art pour l’art must be true. For the hipster, art certainly
cannot be for anything, or anyone else. Life, then, does not imitate art but
rather constructs new forms of art, new urban vocabularies from the detritus
and secondhand flannels of those who were supposed to protect the young. Self-fashioning,
then, becomes the anti-affair. Like the Futurists, hipsters are under no
illusion of illusion. A hipster might take forever at his toilet but still
emerge looking tired. He hopes others recognize the ruse. This is why so many
hipsters embrace bisexuality, resisting the categorization of identity politics
for as long as possible, and refuse to hold down a meaningful, monogamous
relationship. When one is under no illusion that there is nothing and no one to
trust, how does one love?
The V-neck tee, V-neck sweater vest scrawny man who collects soul
records, the grown woman who looks like a twelve-year old boy with just as much
vitriol against the world, the beefy, tatted flannel man, with the smartphone
and the beard Burnsides would have envied, all these typologies are the
embryotic, culturally-bred hopes for a “good ole days” that never existed. They
call into question the very notion of a future worth investing in or sticking
around for. The hipster enclaves of
Bushwick, Williamsburg, Silver Lake, Portland, and the Red Line of Chicago
attest that for the first time in sartorial history, a subculture finds no
excitement in mirroring the ills of society by existing among the bourgeois. At
this new form of existentialism, living with mirror-images of the self,
Hipsters would rather live among hipsters. They would rather grow their own
veggies. They would rather die caffeinated from plants they donated money to
harvest. They would rather find belonging and solace in peers, than look
to Mummy and Bubby’s set to provide perspective.
Of course, the twenty-first century
Hipster is not a contemporary phenomenon etymologically. The current hipster is
a strange hybrid of the Ivy-League ‘beat’ of the Fifties, and the Kent State
‘hippie’ of the Sixties. They are well-educated, haute bourgeois, and politically active to the point of activism or
opinionated malaise. One could argue that the hipster would be nowhere if it
were not for Wikipedia, independent film, Prada loafers, and the FIFA World
Cup. Hipsters would rather be anywhere than here,
are more at home in languages they do not speak, and in climates of extremes
rather than the comfy cubicles of Wall Street. And while hipsters can be
dandies, and some even border on aesthetes, hipsters will not claim the label
of hipster. It is redundant, and no one cared enough the first time, so why
repeat the sentiment?
P.
Popinjay was not the term I was
going to use. Originally, I was going to go with “metrosexual.” However, as the
catwalk has ditched the pages of Vogue
for the streets, the epithet historically reserved for rakes and fops of the
most velveteen nature seemed right. For what is more popinjay-esque than
turning one’s figure into art? And what is more transubstantial than the recent
trend in tattoos? While it can be argued that humanity, no matter how
elaborately arrayed, cannot hold a candle to the peacock or male moose, the
popinjay is the opposite of the Dandy. While the latter regards the world, not
with the disdain of the hip, but the indifference of the experienced, the
popinjay seeks to regale the world with his magnificence. The sleeve tattoo
(boasting khoi fish, no less!) of Sir Beckham of the Pitch is case-n-point. Such
intentional gerrymandering for attention is what earned youth in Napoleonic France
the name, les incroyables. The slim
waist, the well-defined the thighs, the colored tattoos along necks, ankles,
and crotches, the long hair buzzed unevenly on the sides so that the top
pompadour blows back, adds to the idea of whimsy, of effort, of untouchable,
unattainable, conscientious but tortured theatrical performance. For the
popinjay, a trip to the corner bodega for cigarettes is as much contemplated as
a box seat at Lincoln Center: the conversation must sparkle, the shoes must be
pointed, and the iPod blaring Brazilian samba must be noticeable at all times.
Of all the subgroups, it is the
popinjay whose desired object is most in question. Are they gay or are they
straight? Are they “queer as in allied” or “queer as in queer?” In the immortal
words of Carrie Bradshaw trying to identify one of Charlotte York’s most
wonderful dates: “He is a straight-gay man or a gay-straight man?” Like the
metrosexual, the popinjay is a unique blend of young manhood interposed with
the shops and cuisines of the metropole, and the disposable income in the
post-industrial, capitalist dynamo. In constrast, the popinjay (akin to the
hipster) finds queries of sexuality and desire irrelevant. If you have to ask,
you have not been paying attention. If you have to ask, you no longer belong in
the club. The game is strict: one must appeal. Desire is not gender-specific,
why should their look be? While beauty as it is defined in the here and now is
of the utmost importance, the appetite is decidedly virile, consumptive, decadent.
All day can be spent deciding which tie to wear, which shoes to buy. Where the
metrosexual concerns himself less with fashion and more with self-fashioning
vis-à-vis grooming (pedis, manis, pube-‘scaping, tanning, gym regimens, the
popinjay hides all manner of insecurities and sins of hygiene under the
pinstriped worsted wool of a double-vented English suit with a purple scarf,
three too many sprays of expensive perfume, and the entrancing art of the
::sigh::
Popinjays and hipsters regard each
other as rivals on friendly turf. While the popinjay dismisses the hipster for
his hypocritical disregard for success and materialism, the popinjay inhabits
the same ‘hoods, frequents the same bars, but once a week goes uptown for a
quiet evening of something “nice.” The popinjay gives off the scent of
pampered-ness, either through his own means or someone else’s. The hipster, on
his part, looks upon the popinjay as an unrealized version of himself. There is
the faint smell of nouveau riche clinging
to the popinjay’s silks and the hipster catches it. The hipster is happy with
whatever is on his plate. The popinjay is only satiated when he looks at the
plates and wine list of the people seated to his right.
D.
Next, we must separate the dandy
from its -ism. Dandy/ism are not
synecdoches nor pars pro toto. The
dandy is no king over the kingdom of dandyism. Just as ‘hip’ and hipster are
distinct, so too are the dandy and the malady which befalls those in his thrall.
The dandy (also known as a beau or a gallant) has often been characterized as a
nonchalant parishioner in the cult of Self. I find little qualm with such a
hyperbolic description, finding it true, for the most part. But what must be
emphasized is the sense of precariousness
of the world the dandy inhabits. Not for the dandy (nothing rises to the level
of danger for him) but for those who are enamored by his quick wit, his good
looks, his refined manners, his sportsmanship. The dandy surrounds himself with
the pretty things of life but seems to take little enjoyment from them. Akin to
the opinionated hipster, the dandy sits at the head of someone else’s table and
deftly precedes to pass judgment over all creation, leaving nothing unscathed,
including the business details of the hosts who are feeding him. Simultaneously
delightful and insolent, the dandy is an ascetic of the worst sort. Monica L.
Miller has executed a tour de force with her study of the Black Dandy, entitled
Slaves to Fashion. The premise of the
work might strike Anglo- and European readers with wonder but Diasporic readers
as handed-down, orally-transmitted fact: men of color have different
relationships to cloth, grooming, and couture
than White men. Race and ethnicity are paramount to a reading of how the dandy
and the aesthete move and transgress in society. Though my brief lines do not
touch upon these topics with more gusto, I hope, someday, to do so.
When one hears or reads about the
dandy, certain names come up: D’Aurevilly, Brummell, Oscar Wilde, Charles
Ryder, Algernon Moncrieff, André 3000, Count Robert de Montesquiou, Tom Wolfe, Kanye
West, and Thom Browne… In my estimation, only Brummell and Thom Browne fit the
category of “dandy.” The rest are popinjays or aesthetes or merely rich. My list of famous and
infamous dandies would include: Gay Talese, Andy Warhol, Walt Whitman, Dorian
Gray (before the aesthete portrait nonsense) Federico Garcia Lorca, Frank
O’Hara, Langston Hughes, Stalin, W.E.B. Du Bois, Stokeley Carmichael, Fred Aistaire,
Usher, Edward Carpenter, Mahmoud Ahmadinejad, and Paul Robeson.
Here is the thing about the dandy. The
dandy is as much at home in a tuxedo as a black graphic tee, as comfortable at
the country club as he is the board room, the gym locker room, a grimy college
bar, or the opera. The dandy dresses just slightly above the norm or just
slightly below it not to cause a sensation but to feel the most confident in
his own skin. A dandy’s sense of self-worth or comfort stems from his reception
in society. He wants to be acknowledged for his effort in dress, his decision
to be pleasing, but it is undoubtedly for his mind, not his looks, that the
dandy wants to be welcomed by politicos and bus-boys alike. Dress, along with the social graces to know
when to laugh, when to wink, when to pick up the bill, and when to leave, are
all part of an entrancing, all-consuming one-man production, entitled, “How to
be a Gentlemen, or How to Succeed in Life Without Looking and Sounding Tired.”
Self-presentation is everything because it is nothing— it is a trifle, an
extended thank you note, a bagatelle one gives to please, flatter, and prove to
others that you care. Thus, the dandy often finds himself invited to the most
exclusive parties without paying the social dues of the other guests. The dandy’s
company is always prized by women and men, children and dogs.
There is a reason why Ralph Lauren
and the Brooks Brothers clothiers continue to cater to certain élite clientele.
The fabrics are versatile and if cared for, long-lasting. The prices are not
cheap, but the designs are in no-wise trendy. It is up close and personal where
the dandy shines. From a distance, he is merely a “tuned-up” part of the crowd,
noticeable, but one of the gang, surely. Conversely, the popinjay’s slim,
aspirational trendiness visualizes a hope that his shoes, his scent, his coat
will be recognized for its expense and rarity by even the lowest amongst us. The
dandy takes joy in getting away with mixing and matching high and low brands
all in the name of “best fit” and comfort. A man of any size can be a dandy;
there is no glory in starving or denying oneself.
All this, mind you, is performed
and arranged with the studied air of indifference. To care too much, to go into
hysterics or to assent to anger is thought to be the most egregious of a
dandy’s sins. It does not mean that they do not care, in fact, many dandies
dedicate their life to one cause or another. However, they are able to
compartmentalize their lives and save the drama for their diaries or the piano
(dandies are often musical). The dandy and the concept of “the duel” is a prime
example of attenuated nonchalance. One drinks, one chooses pistols, one chooses
seconds, one bows and paces at dawn. Only a dandy who views life as no great
honor would risk a 50-50 chance at its loss.
A.
And perhaps we come now to the
most-discussed but least understood dude of the bunch: the aesthete. The
aesthete takes his name from an –ism, and, like any new convert, is ravenous in
his adherence. He can only be roused from the slumber of life by the true
thing: that which is beautiful enough, sensual enough, ethereal enough, to move
him to fits of laughter or tears. In some ways, I think the aesthete is nearly
extinct. Like the scarlet A
of Hester Prynne and Dimmesdale, everyone has an image of what the archetypal
form looks like but none of us have ever seen it. The homosocial enclaves of
Edwardian Britain with its sixth forms, is dying. All of our grand examples are
men born around the turn of the twentieth century who existed, well into their
adulthood, in an academic, philosophical, laboring world of predominated by
men.
Regarding dress and food, the
aesthete constructs for himself and for others strict rules of conduct:
Prosecco and champagne are always appropriate, the color black should be a rare
occurence, and money proves a necessary evil, best to be placed into a budget
but never adhered to. The muse of the
aesthete is systemic yet egalitarian. There are no hierarchies in the pantheon
of beauty, only that which is beautiful, that which is heartbreaking, that
which calls one out of one’s monastic existence and allows for the dangerous encounter with the Divine.
Danger
is essential to any understanding the aesthete. The aesthete disrupts society
by transgressing upon the limits of taste. As Kant and Burke relate, taste is contrived by social orders But
when the aesthete takes those objects which are universally acknowledged as
beautiful and elevates them to the level of personal gods, the beautiful comes
dangerously close to being reconfigured into the realm of the Sublime. In this sense, the aesthete and
the dandy are opposites; the latter is conditioned by and thrives in society
while the former seeks to inadvertently break its back. Imagine Dorian Gray
after Sibyl Vane’s death, Lord Alfred Douglass’ insistence that Wilde confront the
Marquess of Queensberry, Anthony Blanche in Brideshead
Revisited, or Zooey Glass in the bath.
Aesthetes possess little
regard for decorum once their ire had been raised. The angel and the devil have
never been as closely-wedded than they are in the personage of the aesthete. In
fact, there is a reason why authors from Milton to C.S. Lewis and Tolkien have
depicted Lucifer’s sin as one of aesthetic reorganization. I am reminded of the
controversial 1947 photograph of a twenty-three year-old Truman Capote taken by
Halma. Truman confronts the viewer, his eyes black and devilish, daring the
viewer to find the contrast between his inner darkness and outward
blonde-twink-dom beautiful, while his own eyes gaze out, cold and seductive,
finding only his own reflection in the camera’s lens worthy of his kowtowing.
While the hipster, the popinjay,
and the dandy trade on illegibilities of desire, the aesthete is always young
and always queer. He is either perverse, asexual, or homosexual (if not in
practice, by association). His worship of beauty pantomimes the death-drive,
his wit a double-edged blade which cuts him off from the riggings holding aloft
the fragile bridge of affection. Too smart and too bold for his own good, the
aesthete is a danger to himself. He rarely lasts long. Like a witch, he must be
picked, tried, and made an example of. Granted, one can recover from
aestheticism, or be resurrected into it; one rarely suffers under its sign
forever. The aesthete’s taste and response to beauty is Pavlovian, it is a
nurtured, curated taste. Outside of Oxford, outside of the drawing-room, the
theatre, and the botanical garden, the aesthete begins to fade. Like a junk habit,
it must be constantly fed, or it wilts, and dies, and the soldier (Rimbaud),
the politician (Clive Durham), the pater
familias (Michael Jackson) is born.
So in conclusion, I ask, ‘Where are
we now?’ Truly, men exist in an age of possibility. The array of acceptable male
toilette has rarely been more
accessible and more nuanced. One can play the popinjay in Midtown at MoMA and
the hipster in Brooklyn at Roberta’s. And of course, there are other categories
which nestle between these four: the slop, the fop, the biker, the bro, being
noteworthy additions. There are also subgroups to each of these main categories
(i.e. the androgyne, the musician/poet, the politico). Perhaps it is more interesting to name what we
see and to reason how we ourselves both fit within and stretch the limits of
such a hodge-podge of paradigmatic choices. For yes, grooming and fashion are a
choice. And in the twenty-first century, fashion might prove the one way to
safely read the person before us, to understand their world, and their
sensibilities and assumptions about when and by what means, their world might
end.
Sport.
'Tis a truth universally acknowledged that the proper placement of a well-phrased word, smile, or arm squeeze can change the harmony of the spheres, or, at the very least, the tenor of a cocktail hour. I have long needed a place to position thoughts on elocution, dress, and roguish behavior; a place separate from the Artemis Almanac blog.
So thank you, to William Ross DeVar, for indirectly suggesting this forum. May it prove to be useful in its ruminations and suggestions. May it bring hope, fidelity to tailors, and world peace.
Horace
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